ALPHA’S PERSPECTIVE · ISSUE 002 · OCTOBER 23, 2026
A note on consistency, creative production and making marketing work harder for your business.
This morning, I was out walking the dog, listening to Alex Hormozi talk about lead generation.
He was discussing the idea of taking 100 actions a day for 100 days. Reaching out to potential customers, making connections, creating opportunities and consistently putting your business in front of people.
That’s 10,000 actions over 100 days.
And it got me thinking.
How many businesses are sitting on great products, services and ideas that nobody knows about?
Probably more than we realize.
You might have an incredible product. A service your customers genuinely love. A website you’ve invested thousands of dollars into. Maybe you’ve even developed an entire marketing campaign.
But how often are you actually putting those things in front of potential customers?
Because having something worth selling and consistently getting people to see it are two very different things.
The problem with marketing when you have time
Here’s something I’ve noticed after almost 30 years in the creative industry.
Most business owners aren’t short on ideas. They’re short on time.
Monday starts with good intentions. You’re going to post something, send that newsletter, update your website or finally promote that service you’ve been meaning to launch.
Then the phone rings. A client needs something. There’s a meeting. An unexpected problem comes up. Someone needs an answer.
And suddenly it’s Friday.
Your marketing? Still sitting on the to-do list.
Sound familiar?
I’ve been there myself. And it’s one of the reasons I’ve become increasingly interested in building systems that make marketing more consistent.
80 a month. 80 a week. 80 a day.
At Distill Design, I’ve been working on something fairly ambitious.
We’re developing an AI-assisted content-production system with three capacity targets: 80 pieces of content a month, 80 a week, and eventually, if the demand is there, 80 a day.
That doesn’t mean every business should publish 80 times a day. The idea is to build a production process that can scale according to what a business actually needs.
We’re combining design, video, animation, AI and automation to make that possible.
And I have to laugh because recently, I spent almost an entire day trying to produce one social media post.
One!
The AI kept changing the product. The logo wasn’t right. The artwork needed correction after correction. At one point, I could’ve probably opened Photoshop and finished it myself.
But I wasn’t just trying to create one post. I was trying to figure out how to create the next 20 without repeating the same problems.
That’s the difference between completing a task and building a system. One gets the job done today. The other makes it easier to get the job done tomorrow.
But there’s another side to this
Producing more content doesn’t automatically mean better marketing.
You can post every day, generate hundreds of videos and spend a fortune on advertising. But if none of it brings people closer to doing business with you, what’s the point?
Not just how many posts we produce, but what happens after they’re published. Are people clicking? Visiting the website? Asking questions? Booking consultations? Buying?
Because views and likes might make us feel good, but they don’t necessarily pay the bills.
That’s where production, distribution and performance need to start working together.
Three things you can try next week
01 Pick one thing worth promoting.
Choose one product or service you know provides real value. Don’t try to promote everything at once.
02 Create three different messages.
Focus one on the customer’s problem, another on the result they want, and the third on a real example of your work.
03 Measure what happens.
Pay attention to conversations, inquiries and sales, not just views. Keep other testing conditions consistent where possible.
What I’m taking away from all of this (and I hope you do too)
The more I work with AI, the more I realize that producing content is only part of the opportunity.
The real value is in creating a process that makes good marketing easier to produce, easier to distribute and easier to improve.
That’s what we’re working toward at Distill Design. We’re still experimenting. There are things we’re getting right and plenty we’re learning along the way.
You don’t always need another brilliant idea. Sometimes you just need a better way to consistently execute the ones you already have.
And that brings me back to Hormozi’s 100 actions for 100 days. It’s about making business development something you do consistently, rather than something you get around to when everything else is finished.
Because everything else is never finished.
A little something to watch
This week’s Let Me Explain short is a reminder that you don’t have to have everything figured out before you start. Sometimes the important part is simply getting moving.
Watch: Stop Waiting to Feel Different | Movement Comes First ▶
One question for you
What’s one product or service your business offers that you wish more people knew about? And what’s stopping you from promoting it consistently?
Hit reply and tell me. I’d genuinely be interested to hear your answer.
Until next time,
Alpha Romeo Blackburn
Co-Founder + Creative Director
Distill Design
Alpha’s Perspective is a personal publication from Alpha Romeo Blackburn, creative director and co-owner of Distill Design.
